Featured, Need to Know | 6th May 2015

Election 2015: Exclusive poll reveals who has legitimacy, what voters care about and the best PM

Polls open in less than 24 hours. Seven new eve-of-election polls are due later […]

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Polls open in less than 24 hours. Seven new eve-of-election polls are due later today. We’ve had seven in the past 24 hours, with most suggesting the tied race May2015 has long forecast (but some evidence that phone polls still tell a different story). The maths still favours Miliband, with the Tories projected to win around 280 seats and Labour 267, but David Cameron could still survive.

We released our latest election poll last night, carried out by BMG Research. Now we are releasing far more findings from BMG’s research.

Who has legitimacy in a hung parliament – the party with the most votes or most seats? Who would make the best Prime Minister? Would Nicola Sturgeon make a better PM than Ed Miliband? What do voters care about, and how does that change depending on who they support, what kind of work they do or how old they are? We have answers.